The People Running the Board
Four staff members, all spending the bulk of their week on the lie board and launch monitor rather than a sales floor.
Marcus Whitfield
Started fitting drivers back in 2010 and has focused on face contact and lie work ever since, mostly for players who've outgrown an off-the-rack build.
Priya Anand
Runs most of the full-set iron work here, watching closely for lie progression issues before they turn into a course problem.
Dalton Kessler
Handles the putter fitting program start to finish, from stroke-arc capture to final grip selection.
Georgia Ruiz
Assembles every club that leaves the bench, then re-checks lie and length before it goes out the door.
Reference Data Gets Rechecked Every Quarter
The team reviews a batch of recent sessions each quarter and cross-checks board readings against actual launch outcomes. That keeps our internal contact-pattern reference tied to current gear, not to assumptions carried over from older head designs.
Talk to Someone Who Does This Every Day
Come see what a contact-first fitting changes in your own numbers.